Dash Social, formerly Dash Hudson, introduces a Creator Management platform to facilitate collaboration between brands and content creators. The new service aims to streamline campaign management, including content ideation, posting, and analytics tracking. With significant investment and a dedicated engineering team behind the product for 15 months, Dash Social targets the growing influencer marketing space, projected to reach $9.3 billion in the U.S. by 2025. The platform utilizes APIs from Instagram and TikTok for creator vetting, marking a shift towards creator-centric strategies in brand campaigns.
"The creator content being at the center of a brand campaign is what helps the best brands stand out," said Thomas Rankin, underscoring the importance of creator collaboration in marketing.
"For us, it was a different approach to things but we knew what customers wanted, and we wanted to make sure that we took the time to get there," Rankin explained about Dash Social's development process.
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