Customer experience tools and strategies: 2025 Predictions | MarTech
Briefly

Customer experiences will continue to evolve along the same principles established in recent years aiming at seamlessness and flexibility. Don't expect a sea change in what customers expect.
This will be mirrored by the variety of delivery options, including home delivery, curbside pickup, and even in-store collection. The traditional concept of the 'holiday shopping rush' will continue to evolve, with consumers taking a more flexible, extended approach.
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