"Right now, we're just kind of, wait and see what's going on," Luca told Digiday. "We live in a real-time brand world ... which means we have to be able to be nimble enough to react or contract depending on what is going on in the world."
Per Sprout Social surveys, 75% of U.S. consumers overall say social media has become their primary source for 2024 presidential election news. Two-thirds say social media has shaped their opinions of the election - and those stats are even higher for Gen Z (77%) and millennials (78%).
Social media is a space where brands can stay visible now and engage consumers when they want a 'break from the election noise,' said Randy Gudiel, svp and media director at marketing agency Orci.
Roee Zelcer, CEO of creator platform Humanz U.S., is recommending brands take a 'short break just before and after the election, then a swift return with content that resonates with the post-election mood.'
#us-presidential-election #social-media-strategy #content-marketing #consumer-engagement #brand-strategy
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