Gen Z's constant connectivity has shaped their expectations, making them more attuned to authenticity and social responsibility in the brands they support. Brands must demonstrate social consciousness to attract this generation.
Gen Z tends not to be brand loyal; they prioritize quality and value. They shop around, conduct thorough research, and are price-conscious, influencing their purchasing decisions.
To attract Gen Z, businesses need to focus on high-quality items that last and provide options like 'shop now, pay later.' Loyalty programs that reward both cash savings and experiences can be effective.
Transparency in pricing is crucial. By being upfront about costs, businesses can establish trust with Gen Z consumers who value honesty and straightforwardness in their shopping experiences.
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