For law firms looking to improve their marketing, brand recognition and referral network, it's important to think outside the SEO box into more traditional PR and marketing efforts.
Relying solely on SEO for all marketing and PR purposes can be limiting, as an overwhelming majority of your target audience will never see your website.
Public relations is much broader than SEO and encompasses a variety of strategies designed to build and maintain a positive image of a law firm.
PR strategies include media outreach, press releases, thought leadership, community involvement and crisis management, which foster trust and credibility.
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