The recent Black Friday and Cyber Monday season showcased a robust rise in e-commerce sales, up 14.6% compared to last year, amid broader economic concerns. While traditional retail sales only grew by 3.4%, the shift towards online purchasing continues, highlighting factors such as product availability and delivery convenience. Bernard May, CEO of National Positions, emphasizes the importance of not becoming complacent with this data but using it to guide future marketing strategies and budget allocations for the upcoming year.
According to Mastercard, Black Friday sales rose a modest 3.4% in the U.S., while e-commerce sales increased a significant 14.6% compared to the previous year.
One season of positive sales data does not set anything in stone for the future, so it's crucial to plan for what's ahead, whether good or bad.
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