The urgency for quickly creating engaging visual content is essential for brands to succeed in a competitive market, especially as Gen-Z's attention spans shorten.
85% of marketers acknowledge a rise in demand for rapid visual content, with visuals driving 94% more views than text-only designs, prompting brands to increase their output.
AI-powered tools are becoming crucial for marketers, allowing swift adaptations of existing assets and the creation of unique visuals, thus streamlining content production.
Timely, authentic content captures consumer attention effectively. For example, Nike's 2020 campaign highlighted resilience during the pandemic, resonating globally by connecting sports with social issues.
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