Council Post: Traditional Marketing Agencies Need To Evolve: Here's What Comes Next
Briefly

Clients are demanding more than just a collection of siloed services. They want a partner who truly understands their business, their audience and their goals to deliver real business value.
The old way of doing things doesn't cut it. I've noticed that many traditional agencies, with their specialized focus and lack of integration, often struggle to deliver real results.
Their 'conveyor belt' approach... often leads to disjointed strategies and a lack of accountability. It's like a game of telephone where the message gets lost in translation.
Many traditional agencies seem to lack deep industry specialization, resulting in generic, templated solutions that miss the unique challenges... leading to wasted time and resources.
Read at Forbes
[
|
]