Council Post: The Strategic Marketing Leader's Playbook: How To Balance In-House Teams And Agency Expertise
Briefly

"In-house teams have a deep understanding of brand culture, enabling quick responses to internal needs, which is crucial for real-time tasks like daily social media posts."
"Agencies provide access to diverse skill sets and specialized expertise, keeping clients informed of industry trends and equipping them with fresh techniques for a competitive edge."
Read at Forbes
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