Council Post: The Strategic Marketing Leader's Playbook: How To Balance In-House Teams And Agency ExpertiseMarketing leaders must choose wisely between in-house teams and agencies to maximize effectiveness in a rapidly changing digital landscape.
"You know how to sell, or defend, creative to a team that isn't well versed in its importance"In-house creative teams are valuable assets due to their understanding of business dynamics and performance metrics.
Here's My Beef With Ad AgenciesThe traditional ad agency model is broken, leading some CMOs to transition to more in-house teams for better results.