The gaming industry is more than just entertainment, generating $187.7 billion globally by 2024, presenting advertisers an unmatched opportunity to connect with engaged, diverse audiences.
Travis Scott's Fortnite concert, attended by 12.3 million players and generating $20 million, exemplifies how brands can organically integrate into gaming experiences.
Brands like Louis Vuitton are innovatively merging luxury with gaming—through in-game skins for League of Legends—tapping into the vast audience while preserving brand prestige.
With 42% of gamers purchasing products endorsed by their favorite streamers, gaming content creators are critical conduits connecting brands to consumers in a trusted manner.
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