The emergence of generative AI accelerates how storytellers approach their audience, emphasizing the importance of understanding behaviors, content, and delivery in a step-by-step campaign process.
Successful brands understand their audience deeply and recognize the behaviors they wish to encourage. This informs their content creation, ensuring it meets audience needs and preferences.
The ABCDE model (Audience, Behavior, Content, Delivery, Evaluation) is essential for communicators and marketers to develop powerful narratives and effective media strategies.
Channels like TikTok, Discord, and Instagram highlight how audience-driven platforms shape communication approaches, as they define marketplace behaviors and media consumption across different demographics.
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