Account-based marketing (ABM) remains a major trend in this arena. It helps fuel marketing efficiency through personalized campaigns targeted at the right prospects based on demonstrated intent.
The next wave of account-based GTM solutions is account-based customer success (ABCS), which simplifies execution and lowers support requirements for front-line customer service workers.
At their core, these account-based go-to-market practices help teams prioritize targets for outreach, package messaging at a granular level, and orchestrate actions in a business context.
The complex web of tools and data in customer service creates challenges for CS workers, especially when there are multiple platforms and IT silos to navigate.
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