In the digital age, PR must transcend traditional media coverage. Brands should embrace content creation, thought leadership, and community relations to enhance reputation.
Earning media coverage is only one part of PR. As demonstrated by the Muck Rack report, nearly 80% of PR professionals still focus on media relations.
PR is ultimately about reputation management. As Warren Buffett said, 'It takes 20 years to build a reputation and five minutes to ruin it. Think differently.'
Leading organizations should recognize that PR strategies like storytelling and problem-solving are just as crucial as earning traditional media coverage.
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