In 2025, businesses face increasing competition, making a robust social media strategy more critical than ever. The key to standing out lies in adapting to the rapid evolution of digital platforms.
Instagram continues to be a powerhouse for building community around a brand. To fully harness its potential, businesses must go beyond posting content and adopt an outbound strategy.
Instagram Stories appear directly in front of followers, making them a valuable tool for staying top-of-mind. I recommend aiming to post three to 10 Stories daily.
LinkedIn is traditionally viewed as a B2B platform, but it's valuable for brands focusing on building professional relationships and showcasing their expertise.
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