The elimination of third-party cookies underscores the urgency for pharma to recalibrate its approach and presents an opportunity to embrace personalization while respecting patient privacy. This shift allows pharma to leverage contextually relevant channels, like the point of care (POC), and precision targeting techniques built on first-party data.
Patients trust ads presented in a healthcare provider's office more than those on websites or online portals, showcasing the importance of targeted marketing where healthcare decisions are made. Engaging patients with the right information at the right moments is key.
[
add
]
[
|
|
...
]