The Drum2 weeks agoMarketingThe advertising playbook is like theatre. But health brands had to ditch the scriptHealth brands adapt marketing strategies post-pandemic, focusing on creativity and critical thinking. [ more ]
Forbes1 month agoMarketingCouncil Post: Navigating The Cookieless Era: How Pharma Adapts To Continual DisruptionPharmaceutical industry urged to rethink digital strategies due to demise of third-party cookies. Leveraging point of care marketing and precision targeting through first-party data is crucial for tailored messaging. [ more ]
Forbes2 months agoMedicineCouncil Post: Dermatology Marketing: How To Navigate The Changing LandscapeThe dermatology industry is projected to reach $3.14 billion by 2032. Patients are increasingly behaving like informed consumers, using the internet to research health information. [ more ]