The U.S. healthcare system performs frequent outreach but struggles to motivate meaningful patient engagement and habit formation. Wellth closed a $36 million Series C round, bringing total funding to $76 million, with Mercato Partners leading and participation from several investors. The company offers a daily care motivation platform that combines small financial rewards or gift cards with personalized nudges aligned to users' goals. The app incentivizes daily actions such as medication confirmation to build routines and prevent late interventions. The approach seeks to reduce preventable costs and human suffering by shifting care focus from episodic "sick care" to consistent daily engagement.
"We are constantly told what to do by doctors and care teams, then we receive text messages reminding us to pick up our prescriptions at the pharmacy or pay our bills. Soon, we will be inundated by AI chatbots and care companions asking us to connect. All of this outreach overwhelms us, raising our stress and cortisol levels," he explained. This type of outreach fails to motivate people to accomplish their care goals or establish healthy habits, Loper added.
Typically, people only interact with the healthcare system when they feel ill or injured - that's how the country ended up with a "sick care" system, he pointed out. Interventions come too late, leading to hundreds of billions of dollars in preventable costs - as well as widespread human suffering and premature death. Wellth, which was founded in 2014, has developed a "daily care motivation platform" that gives users a rewarding, positive experience each day that encourages them to prioritize their health.
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