Council Post: Marketers Can Take These Three Actions To Better Serve Consumers And Small-Business Owners

By understanding the New American Consumer 2.0 insights, marketers can address the disconnect felt by consumers and small-business owners, allowing them to resonate more with the audience.

Marketers tend to operate with biases that disregard the real values and motivations of small-business owners, who view themselves more as consumers than marketers.

The recent study reveals that a staggering 44% of Americans feel ignored by advertisers, highlighting a significant disconnect that still prevails in the marketing realm.

Small-business owners are key drivers of the economy, yet marketers often fail to connect with their values and culture, leading to broader advertising inefficiencies.

Read at Forbes