While many companies have cut back on their PR budgets, those who invest now can get a head start over the competition, drive the conversation in their industry and build momentum to make 2025 their best year yet.
Choosing a PR agency can be a bit like dating: You need a partner who aligns with your values, culture, style and budget. Compatibility is just as important as affordability.
While the best firms can do everything, they can't do it all at once. A PR agency should understand your goals and set priorities based on ROI.
Successful PR requires depth and frequency, and if a firm isn't helping you prioritize spending, they're just taking your money without providing quality results.
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