#agency-selection

[ follow ]
#public-relations #performance-measurement #strategic-communications #worldbuilding #marketing #branding
fromEntrepreneur
1 week ago

How to Find a PR Agency That Actually Delivers Results

If you want PR that actually moves the business, you need a selection process that rewards execution, and here's how you can do just that. If you are hiring PR because you want "more visibility," stop. Visibility is not the goal. The goal is trust at scale. The right PR partner earns you credibility you cannot buy with ads, and the wrong one turns your story into noise. Your job is to choose an agency that builds equity, not one that chases attention.
Marketing
Media industry
fromForbes
10 months ago

Top Five Things To Consider When Choosing A Marketing Agency

Successful marketing requires immersive storytelling and worldbuilding, not just big client lists or awards.
Agency size impacts accessibility and decision-making more than traditional metrics.
Choosing the right marketing partner involves understanding their operational structure.
[ Load more ]