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fromThedrum
2 days ago

A global marketing campaign to position Vodafone as a trusted strategic partner

Step 1 Building a content framework with actual, useful content Not to bang a familiar Earnest drum, but these days far too much content doesn't have any actual... content. So for Vodafone we concentrated on creating an integrated digital campaign built on a foundation of engaging and useful information that demonstrated Vodafone's grasp of the issues facing executives today. This earned Vodafone executive attention and allowed them to build relationships based on real empathy.
Marketing
Marketing
fromVariety
3 weeks ago

Disney Outlines Mega Marketing Group Leadership Structure Under Chief Marketing and Brand Officer Asad Ayaz

Disney centralizes marketing under Chief Marketing and Brand Officer Asad Ayaz, creating an Enterprise Marketing team to unify global cross-divisional branding, collaboration, and audience growth.
Marketing tech
fromMarTech
8 months ago

Why marketing must reclaim GTM design in the age of AI | MarTech

AI-powered sales strategies prioritize short-term demand capture over long-term brand growth.
Generic outreach can damage brand perception and harm customer relationships.
Marketing's strategic role is essential for effective GTM execution.
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