"We will show up as one unified storytelling brand across our flywheel - film, television, streaming, parks, experiences, and sports - aligned to how consumers experience the company today. We will engage with them in more relevant ways, when they want, where they want, making it seamless and intuitive for them to connect with our characters, stories, products, and experiences," Ayaz wrote."
"It also confirms the creation of an Enterprise Marketing team designed to help facilitate the increased collaboration among the divisional groups, with an emphasis on maintaining a global perspective across all Disney marketing activities. All told, Ayaz's group amounts to the largest collection of marketing prowess that Hollywood has ever seen, ranging from theme parks and experiences to film and TV to the research and technology units that will power the audience development, subscriber acquisition and data analytics tools that its marketers will rely on to fuel future growth."
Asad Ayaz was elevated to Chief Marketing and Brand Officer and now leads a reorganized marketing group spanning all Disney divisions. The structure includes a new Enterprise Marketing team to facilitate increased cross-divisional collaboration and maintain a global marketing perspective. The group brings together marketing resources across film, television, streaming, parks, experiences, sports, research, and technology. Emphasis will fall on data-sharing, audience development, subscriber acquisition, and long-term franchise planning across multiple mediums. The approach aims for a unified storytelling brand aligned to how consumers experience Disney, engaging audiences when and where they want. Staffing impacts remain unclear.
Read at Variety
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