"This isn't about offering individual services that can be cobbled together; it is about providing a comprehensive backbone for innovation, said Thomas Kurian, CEO of Google Cloud."
"Most of the customer-facing AI announced runs on Gemini Enterprise for Customer Experience, Google Cloud's platform for building AI agents - shopping assistants, voice agents, and similar tools."
Google Cloud's annual conference highlighted significant announcements for enterprise marketers, primarily focusing on integrating Gemini AI into existing tools like Salesforce and SAP. The emphasis is on providing a comprehensive backbone for innovation rather than launching a standalone marketing cloud. Most customer-facing AI capabilities run on Gemini Enterprise for Customer Experience, which is available for enterprises with Google Cloud contracts. However, details on costs, implementation timelines, and performance outside controlled environments remain unclear.
Read at MarTech
Unable to calculate read time
Collection
[
|
...
]