Council Post: How To Transform E-Commerce Marketing Data Into Profits In 2024
Briefly

Data is the key to getting better results, revenue and profit from your marketing efforts.
First-party data is the customer conversion data you collect via your e-commerce storefront.
Segment audiences based on attributes like gender, location, interests, etc., or use RFM (recency, frequency, and monetary values) for better results.
Read at Forbes
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