Council Post: How To Successfully Enter A New Market With Influencer Marketing
Briefly

Influencer marketing leverages people with media followings to target specific demographics based on age, gender, and product life cycle stage to maximize sales potential.
A study predicts the influencer marketing sector could reach $24 billion by 2024, with 82% of marketers considering investing in it and 67% pondering the option.
Influencer marketing allows businesses to connect with consumers personally by partnering with influential individuals in specific niches, aiding in market expansion strategies.
To break into new markets using influencer marketing, businesses should conduct thorough market research to understand cultural nuances, language specifics, and preferred content formats.
Read at Forbes
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