In launching Ingenovis Health, a new brand in 2021, the focus was on creating a clinician-first identity amidst a competitive healthcare staffing market. The process involved strategic review, establishing a clear market position, and emphasizing the unique value proposition aimed at clinician well-being. A playbook was outlined, focusing on internal alignment with executive support as crucial for external communication. The phased approach resulted in over 30% brand recognition within 15 months, showcasing effective strategy and execution in building brand awareness.
Our differentiator was a clinician-first brand purpose to build a home for healthcare talent, emphasizing commitment to the well-being and career advancement of our clinicians.
Building internal clarity, alignment, and enthusiasm is crucial; executive support and employee engagement are key for effective brand communication and establishment.
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