"It depends on the client's timeline. If they want quick results, then start elsewhere. Other platforms appear to have larger, more engaged audiences and the learning curve isn't as steep. But if your client thinks long-term and likes a little risk, there's value in being an early adopter."
"For some consumer products, this might be true, but for B2B, it's all about reaching specific niche communities. Threads does have some B2B communities that are flourishing, so the advice is really simple: Find out if your audience is active on the platform, and if so, engage!"
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