In 2024, 73% of consumers prefer short-form videos to search for products or services, highlighting a shift in marketing strategies that brands must adapt to.
Short-form videos are engineered to be addictive, with algorithms promoting constant engagement, but this design poses unique challenges for brands trying to communicate effectively.
Brands face the dopamine dilemma where traditional ads interrupt the content flow; thus, they're often less impactful in these fast-paced short-form environments.
Failure to effectively capture consumer attention in short-form videos can lead to lower brand recall and diminishing ROI for brands investing in traditional ad formats.
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