Instagram's decision to remove the feature allowing users to follow hashtags has transformed content discovery, potentially decreasing reach for brands reliant on these followers. As hashtags become less influential, brands seeking effective audience engagement must prioritize creating high-quality, shareable content to foster organic interaction. Experts from Forbes Agency Council suggest various strategies ranging from using targeted hashtags and SEO-like keyword approaches to leveraging platform features and engaging audiences through content that sparks conversation. Marketers need to adopt these tactics to remain relevant in the evolving Instagram landscape.
Instagram's recent removal of hashtag following hampers reach for brands, emphasizing the need for engaging content over mere hashtag optimization.
Genuine engagement is more valuable than hashtags for brands, impacting how marketers should strategize for Instagram presence.
Creating content that drives long-term value and fosters community through storytelling is crucial for maintaining brand visibility on Instagram.
Marketers must adapt to Instagram's algorithm changes and prioritize targeted, high-quality content that resonates with their audience.
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