In a world fueled by online interaction, business reputation is more than just a reflection of its values and actions; it's a powerful driver of revenue, customer loyalty, and competitive advantage.
Ninety percent of U.S. consumers say trust is critical when buying or using a brand, a factor with potentially enormous consequences for a company's bottom line.
Being aware of reputation metrics can help mitigate crises before they spiral, whether from negative reviews, damaging press, or product recalls.
A strong reputation tends to attract top talent, while a damaged one can drive employees to look elsewhere.
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