LinkedIn has emerged as a vital tool for brand building in a digital-first world, and understanding how to harness it is key to success.
The platform exceeded one billion users late last year, and paid premium subscriptions increased 55% year-over-year in late 2023.
Bloomberg has gone as far as to say that 'LinkedIn is cool now,' and the numbers would seem to bear that out.
Standing out on LinkedIn can feel daunting, but even before the emergence of generative AI, most content barely merited a second glance.
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