With nearly 92% of Gen Z indicating interest in AR-based shopping, it's clear that AR is redefining customer engagement. Brands must adopt innovative strategies to stay relevant.
Integrating AR into e-commerce platforms allows customers to virtually experience products, boosting conversions and enhancing the shopping experience in real-time, engaging users effectively.
Brands across industries are leveraging AR to create engaging consumer experiences. Acura and Revolut exemplify how AR can redefine interactions, showcasing product capabilities and innovation.
Unlike virtual reality (VR), augmented reality enhances users' existing environments by overlaying digital content, fostering real-time interactions and awareness of surroundings, transforming the marketing landscape.
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