Gen Z demonstrates a fascinating ability to hold opposing ideas simultaneously, reflecting a complexity in their preferences that brands struggle to understand.
Their behaviors show that while Gen Z loves convenience and delivery, they also cherish the experience of shopping in physical stores, highlighting a paradox.
When it comes to issues, Gen Z is passionate and vocal; however, their skepticism towards brands raises questions about authenticity in marketing.
The dichotomy in Gen Z's preferences indicates a deeper challenge for brands: how to appeal to a generation that values both convenience and authenticity.
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