Increased direct traffic is a strong indicator of a successful influencer campaign, showing heightened brand awareness and recall.
To track direct traffic effectively, utilize methods like custom landing pages, UTM parameters, unique promo codes, and unique QR codes.
Measuring influencer campaign success through deeper metrics requires tracking methods beyond surface-level engagement.
Full-service agencies can assist in precise tracking of influencers driving traffic, while brands can also manage tracking using various methods independently.
#influencer-marketing #campaign-success #direct-traffic-tracking #measurement-techniques #brand-awareness
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