#measurement-techniques

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fromMarTech
1 week ago

What your attribution model isn't telling you | MarTech

Reliable data is essential for a successful martech strategy, yet evolving regulations and consumer expectations mean marketers must diversify their measurement approaches.
Marketing tech
philosophy
fromThe Conversation
9 months ago

Babies and animals can't tell us if they have consciousness - but philosophers and scientists are starting to find answers

The study of consciousness, even in infants, faces challenges due to the subjective nature of experience and the lack of verbal communication.
Researchers advocate for multiple markers of consciousness, particularly in infants, to improve our understanding and confidence in their conscious experiences.
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