"Retargeting, or remarketing, is the creation of marketing and advertising campaigns designed to hook prior visitors who leave without converting."
"Segmenting ensures that each consumer is shown retargeted ads that are most likely to be both helpful and relevant for them."
"No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential touchpoints along the buyer's journey."
"It's always helpful to segment your audience; you don't want to show certain marketing messages to the wrong audience as they will be irrelevant and a waste of ad spend."
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