Council Post: Best Practices For Retargeting Your Advertising CampaignsEffective retargeting requires audience segmentation to enhance relevance and increase chances of conversion.
What's the Difference Between Ad Fraud vs Click Fraud? - Social Media ExplorerOver $600 billion spent on PPC ads in 2023. Ad and click fraud have similarities but are distinct. Ad fraud involves larger scale manipulation.
Why PPC Is So Powerful for New and Growing BusinessesPPC ads are a cost-effective approach for attracting traffic to specific destinations, ideal for new and growing businesses.