Council Post: Are We At The Dawn Of A New Agency Era?
Briefly

Agencies will need to specialize in one service to survive amidst the rapidly evolving industry. Focusing on high-performing ad creatives has become crucial for success.
The past 12 years in the agency world have seen significant changes driven by social media, online shopping, and now short-form videos. Adapting quickly to these changes is key.
Read at Forbes
[
]
[
|
]