#specialization

#specialization

Prior to beginning their graduate studies, students often report feeling unsure, unmotivated, and directionless, despite their clear intention to apply psychology in workplaces.

Niching down means narrowing your focus and tailoring your brand, services, and marketing to a specific audience or property type.

Kaya says his decision came down to his desire to provide a consistent product. "I'm a bit of a quality freak," he says. "I want to focus on one product so I can be as good as possible."

If you do everything, you stand for nothing.

To attract high-paying, low-maintenance clients, freelancers should define one service for one specific niche rather than offering multiple services across various industries.