George Kaya opened Lisbonata in Crown Heights, offering solely pastéis de nata to ensure product quality. This trend of specialty bakeries is on the rise in cities, promoting better pastries by concentrating on a single item. Kaya's approach reflects a desire for excellence and creativity, with various flavors offered. Other local bakeries, like Mary O's and Minuto Bauli, showcase this trend by highlighting specific treats, elevating their popularity in the market.
Kaya says his decision came down to his desire to provide a consistent product. "I'm a bit of a quality freak," he says. "I want to focus on one product so I can be as good as possible."
Perfecting this technique means that Kaya knows he's going to make excellent pastries each time, so he has room to get creative with new flavors.
Lisbonata was an opportunity to really spotlight pastel de nata, which he says doesn't get enough love in the city.
More popular baked goods also shine when shops give them the main-character treatment.
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