Council Post: A Store Owner's Playbook For Surviving And Thriving During BFCM

As Karan Sharma notes, 'With the right tactics and a deeper understanding of consumer behavior, you can lay the foundation for long-term success in a competitive online marketplace.'

Karan Sharma emphasizes, 'BFCM spending has accelerated since 2021, and all demographics and income levels plan to spend more,' highlighting the significance of understanding market trends for future success.

The report underscores that 'BFCM continues to reign: 80% of those surveyed plan to shop during BFCM,' indicating the enduring importance of this shopping event for retailers.

Karan Sharma advises, 'Planning in advance is crucial; it allows you to utilize the surge in traffic and boost sales effectively during key shopping events like BFCM.'

Read at Forbes