Council Post: A Guide To The Essential KPIs For Measuring Lead Management
Briefly

"Lead conversion rate measures how effectively a business turns leads into customers, emphasizing that quality matters more than quantity for sustained growth."
"A swift lead response time can significantly increase your chances of converting potential customers, as it reflects your commitment to addressing their needs."
"Building strong relationships through lead nurturing engagement is critical, as it involves staying in touch and providing value to potential customers over time."
Read at Forbes
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