As the saying goes, 'Proper preparation prevents poor performance.' At my agency, we teach our team members to overprepare for their individual contributions, but the adage rings true at a leadership level as well.
Brands that neglect planning often overspend and still fall short of their goals. As you prepare for the new year, here are five tips to help you shape a marketing plan that drives results.
If you're not already leveraging AI in your marketing plans, you are missing opportunities to optimize relevance and stay current with technologies.
Influence is no longer about partnering with the person with the largest following count; instead, it's about working with the person who aligns with your brand's values and mission.
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