Global ad spend is projected to exceed $1 trillion in 2024, with social media capturing 22.6% as the leading ad channel, making social-centric planning essential for success.
Many organizations lack clarity in social responsibilities within their marketing structure, making it crucial to define team roles and integrate social into broader marketing objectives.
With budget constraints tightening, marketers should rethink their annual strategies by prioritizing audience-relevant content on social platforms rather than emphasizing high production costs.
Social media should be leveraged not just for content publishing but also as a vital tool for gathering data, insights, and understanding audience desires.
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