A properly handled social media response is key not only to safeguarding your brand online in the short term but also to turning a crisis situation into a trust-building moment with your audience.
With so many existing platforms, the potential for a crisis online is larger than ever and only growing-making the need for effective crisis response critical.
A social media crisis is any kind of unexpected event on a social platform that has the potential to impact a brand's reputation negatively.
Any issues such as negative reviews or employee misconduct can quickly spread and turn into a crisis for a brand in practically no time.
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