One key consideration is whether the platform's audience aligns with the business's target demographic. The platform should provide access to the right audience based on factors like age, interests, behavior and geography to maximize relevance and ROI for the campaign.
When choosing an ad platform, focus on your audience's intent. Google Ads is unmatched for reaching high-intent users actively searching for products and services. This is a bottom-of-the-funnel platform. Success requires a strong grasp of keyword strategies, ad copy and audience targeting.
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