Council Post: 14 Content Challenges B2B Marketers Are Facing (And How To Overcome Them)
Briefly

Focus on high-quality, valuable content that addresses audience pain points to differentiate and establish as a thought leader.
Marketers need to create valuable and interesting content to cut through the overwhelming amount already available, adapting to the 'Rule of 7' for engagement.
Defining target market is challenging in B2B marketing as the audience is other businesses. Understanding how businesses work together is crucial for success.
Read at Forbes
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