Council Post: 11 Signs You Need To Niche Down Your Mass Marketing Efforts
Briefly

When customers continually ask specific, niche-related questions or consistently require a particular product feature more than others, this is your audience waving a big red flag, saying, 'Hey! This is what we genuinely care about!'...
A telltale sign that it's time to niche down your marketing efforts is when you notice a dip in your reach and engagement. This is a great indicator that what you're currently doing isn't resonating with your audience and you need to switch up your approach...
Read at Forbes
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