"We believe effective omnichannel marketing requires gathering comprehensive data across online and offline channels. This includes not only purchase history but also browsing behavior and preferences." - Egor Karpovich, Travel Code Inc.
"Businesses can manage omnichannel marketing by integrating their online and offline channels through a unified CRM. Offer click-and-collect services where customers can purchase online and pick up in-store." - Dr Chibuzor Uwadi, Eat Well & See Well Ltd
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