Council Post: 10 Ways To Bridge The Online And Offline Customer Experience
Briefly

"We believe effective omnichannel marketing requires gathering comprehensive data across online and offline channels. This includes not only purchase history but also browsing behavior and preferences." - Egor Karpovich, Travel Code Inc.
"Businesses can manage omnichannel marketing by integrating their online and offline channels through a unified CRM. Offer click-and-collect services where customers can purchase online and pick up in-store." - Dr Chibuzor Uwadi, Eat Well & See Well Ltd
Read at Forbes
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